1. Agricultural

Agricultural products are one of the daily needs of people. However today people demand more than just agricultural products. Trails and distribution channels of quality agricultural products have become one of the important criteria. It is a challenge for enterprises to achieve how to manage from cultivation, production, warehousing, channels, and sales terminals of agricultural products through modern traceability technology, and achieve trail of the entire process for agricultural products from the farm to the dining table.

2. Automotive

The automotive industry is seriously suffering from the impact of counterfeiting parts for many years. Consumers find difficult to distinguish a fake from a legitimate automotive part by simply looking at the outer appearance. Sub-standard and unsafe products may lead to serious accidents and loss of life. The complex supply chain and highly profitable margin make the criminals never stop to exploit the vulnerabilities for distributing fake or pirated automotive parts.

3. Cosmetics

Ever since 2010, the global cosmetic market has a constant growth rate of 3-5% annually. The competition among companies has become increasingly intensive. Besides, due to the low barrier of entry, numerous new brands emerging annually. Counterfeiters take advantage by producing similar or duplicate brands to confuse end-users. Enterprises require a distinctive strategy for promotion and packaging design for brand awareness & recognition to gain market advantage and prevent counterfeits.

4. Pharmaceuticals

The manufacturer or brand owner requires an effective Product Security Management & Logistic System to protect the pharmaceutical safety of the public, prevent counterfeiting issues and to protect their corporate branding. The enterprises require an effective traceability system to prevent channel conflict that causes a great impact on the entire Logistic Chain System. By collecting customer data and clinical records integration, more insight and analysis data could gain a bigger market and generate more revenues in the health care industry.

5. Wine & Liquors

The consumer market of alcohol and wine is very wide, the distribution channels are diverse, and the structure is complex. The phenomenon of channel-conflicts (cross-regional sales) and stockpiling has caused negative impacts on the development of the enterprises’ market. The production lines for liquor companies vary greatly, and the production site is complex, especially for beer companies. Due to the high profit of luxury wines, the prices of various local markets and tax rates are not standardized and lead to the emergence of counterfeit markets.

24 Apr 2024